Improving First-Time Player Onboarding
Client / Context
EA / Full Circle — skate.
Challenge
The game needed to teach players a deep, physics-based movement system without overwhelming them or slowing down the fantasy of skating.
Approach
Designed onboarding flows, player education systems, Skatepedia structures, settings, accessibility paths, and early-game UX patterns focused on experimentation over rigid instruction.
Outcome
Helped establish a scalable first-hour experience that supported strong early player learning and contributed to
90%+ FTUE completion.
Core Value
Turned complex gameplay into a clearer, more learnable experience without flattening player freedom.
UX Leadership for a Complex Strategy Game
Client / Context
EA — Mobile sci-fi 4X strategy project
Challenge
The product combined base-building, progression, social systems, combat preparation, monetization, and live-service complexity. The UX needed to make a dense strategy game understandable and scalable.
Approach
Led UX direction across HUD systems, camera controls, onboarding, base-building flows, store architecture, progression surfaces, and core player loops. Helped build process and alignment across design, product, and engineering.
Outcome
Created clear foundations for a complex mobile strategy experience and helped the team move faster with stronger UX structure.
Core Value
Brought order, clarity, and player-centered structure to a highly complex game system.
Scalable UX for Large Consumer Products
Client / Context
Amazon, Capital One, Discovery, and large-scale digital platforms
Challenge
High-volume consumer products needed UX systems that could handle complex decisions, business goals, and user needs at scale.
Approach
Designed flows and systems across e-commerce, financial tools, content platforms, recommendation experiences, onboarding, account flows, and product comparison experiences.
Outcome
Delivered UX solutions for large audiences across high-trust, high-traffic environments where clarity, usability, and system thinking mattered.
Core Value
Applied enterprise-level UX discipline to products where complexity, trust, and conversion had to work together.